In 2013 in Bucharest Romania, MEDELEANUstudio opened as a small debutant advertising agency ready to take on a full national branding campaign for a subsidiary to one of the biggest multinational energy corporation (Gazprom).

Continuing on the same path for the next years, brands like, Cabaret Rising Sun, The PR Box, Body Tech and Vibe Production took birth.
In collaboration, the Cognistudio agency was also brought to life together with is subsidiaries MIRISMOS and Sipder Net, leading to the creation of brand awareness and corporate Identity for Citroen Romania, Diva’s Rally, Springer & Jacoby, Orange, Flanco, and so on.

CAD, 3D modelling / scanning & printing services, in collaboration with 3D Print Shop Ltd – Bristol: assets for Disney’s Beauty and the Beast Musical, 3D scanning and modelling of the URSA bear by Jamie Gillman, exhibited in The Bearpit roundabout, parts for the Photon Electric Motorcycle prototype by Electric Classic Cars, the Dagger monument for RMC Royal Engineers and various product design prototypes or parts for vintage luxury car brands.

In 2020 redesigning the Denman’s LTD marketing assets used in the over 70 stores across England, came into plan and managed to change their old ways into new visuals, with emphasis on user experience, while optimising and automating half of the process used to create the bimonthly catalogue called the Connector

In 2021 the need for a proper British venture became a necessity…
VAR Atelier by Medeleanu is the outcome of over two and a half decades of Fine Arts and Design toped up by fifteen years of advertising agencies collaborations. Shaped into a hybrid business that aspires to efficiently combine creative minds from across the globe with the flexibility of remote working while also taking in consideration local collaborations.

With a passion for creativity, backed up by almost two decades of creative industry experience, covering diversified fields in design and fine arts, the ultimate goal is to surpass expectations and help businesses and organisations to stand out.

Focusing on delivering visually stunning ideas that capture the essence of the brands under VAR Atelier supervision, offering consultancy and services through demonstrated open-mindedness, adaptability, flexibility, organization, and perfectionism, strong technical skills and an acute attention to details.

The Creative Services provided, benefit from innovative solutions that cater to unique needs, from logo design, corporate identity, and branding, to bespoke creative assets and 3D services.

VAR Atelier leverages the latest technologies, including AI-aided and generated solutions, to bring visions to life. The expertise spans marketing channels, including online, print, and social media.

Responsible managing and delivering conceptual development and designs for both national and international corporations, as well as privately-owned business ventures.

VAR Atelier is still offering consultancy to Vibe Production when needed, because we care about our off springs and it is lucky and grateful to collaborate sometimes with Radio Vocea Romanilor, Voyager Houses UK, Silverwoods Design, Ralitza Tailoring, BPN, The 3D print Shop or The Laboratory of Things also using the long yeas in advertising that have brought with them all the knowledge and expertise gathered around and about Intellectual Property and copyrights.

For the future VAR Atelier is planning to immerse in the metaverse through all the available channels and technologies. Artificial Intelligence, generative software, drones, 3D, Web3, and affiliated marketing are just some of the venues VAR Atelier is going to try to make its presence known.

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Let’s build something together.

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